Box Office: Weak advance for Jab We Met, No Smoking lagging
Thursday, October 25, 2007
BO Reporter


The pre-release discussion over the personal life of Jab We Met's lead pair Shahid Kapoor and Kareena Kapoor, doesn't seemed to have translated into a bumper advance for allegedly their last film together.

The opening day bookings for Jab We Met is hovering at around 30% on limited screenings. That means, it will have to depend on word of mouth to generate large collections. (update: The film's collections did show an upward tick by Friday evening with Saturday bookings at 60%). The duo's previous films included Fida, 36 China Town, and Chup Chup Ke.

John Abraham & Ayesha Takia starrer No Smoking doesn't seem set to smoke out the box office either. Its advance was lagging behind Jab We Met at around 20% on similarly low volume screenings.

Bhool Bhulaiya looks set to have a steady 3rd week and should make it into year's top 5 grossers so far. Laaga Chunari Mein Daag has recovered its 15 crore investment but no pickup was seen. It will remain average grosser except in UK where it looks to do healthy £600K pounds.


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