Box Office: Buddah Amitabh beating up on Delhi Belly
Saturday, July 02, 2011

The handful of trademedia of India, as it is often prone to, is giving a false trade picture on Delhi Belly and the Amitabh Bachchan starrer Buddah Hoga Tera Baap (including on costs of the two films). As at the box office, bookings for the Rs. 10 crore Amitabh Bachchan's solo starrer Buddah Hoga Tera Baap are not only higher than being reported in India, but are now moving ahead of the Rs. 35 crore Delhi Belly in Delhi Belly's hometurf, the multiplexes, while showing bigger jumps in single screens whereas Delhi Belly has opened weak with little hope of a pickup there.

This is relevant in light of claims of Delhi Belly (mostly in english) having had a bumper start in India, which is simply not the case, not even across the board of metros and multiplexes this time.

DB is good in select multiplexes and overseas pockets only. At 25-30% it has had a weak start in metros like Calcutta (10% in some cases), Jaipur, Pune, Surat and emerging Hindi metros like Kanpur and even Bombay is nowhere near as expected with Saturday collections clocking barely 25-30% bookings at multiplexes like Fame Adlabs still. Tickets are readily available most everywhere.

Buddah did not have a great opening on Friday morning either, as had been pointed to by IBOS reports earlier. The difference is Buddah's picking up faster. And on Saturday itself Buddah will bypass Delhi Belly in a lot of the stations. Amitabh Bachchan films for example rarely do great business in Chennai but Buddah is going toe to toe there with the Aamir Khan production now (DB opened well in Chennai). Hema Malini also may have something to do with Buddah's boost there as opening in Chennai was good for BHTB on Friday itself.

The reports on Delhi Belly are mixed depending on segment of audience being identified. Some like its toilet humor while others would rather dump and flush it down down the commode itself. The overall reports of BHTB are of the paying public overall approving Amitabh Bachchan's return to the active role after a long time, overlooking the film's other shortfalls. It may not have opened as Natwarlal or Kaalia as box office benchmark, but it's certainly helping it go toe to toe in unexpected places and more impressively power over the likes of the bigger budgeted Delhi Belly as the weekend proceeds.

Transformers had the best start of the weekend on Friday in multiplexes but the film is not generating a great post-release report in India.


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